Sponsor ROI & Engagement Reporting
Show sponsors exactly how their investment performed, with data they can see and numbers they can act on.
The Sponsor Challenge
Fair sponsors invest in visibility, but most fairs can’t show them what that visibility delivered. Sponsorship reports, if they exist at all, are often limited to logo placement counts and foot traffic estimates. That makes renewal conversations harder than they need to be.
What Yubigo Delivers
Generate a custom engagement report for each sponsor, tailored to their specific investment, to hand over at renewal. These reports include measurable data on how visitors interacted with their presence on the platform:
- Visibility metrics: how often the sponsor appeared in searches, map views, and directory listings
- Engagement data: visitor interactions with sponsor content, links, and location
- Where and when they were seen: which placements, which days, before the fair and on the grounds
- Timing patterns: when engagement peaked during the event
Reports are ready as soon as the fair wraps up, not weeks later when the momentum has faded.
Strengthening Sponsor Relationships
When you can hand a sponsor a report that shows exactly how their investment performed, the renewal conversation changes. It moves from “we think it went well” to “here’s what your sponsorship delivered.”
Sponsors aren’t just supporting the event. They’re becoming part of the fair’s story. When you can show them exactly what that meant, the partnership deepens year over year.
New Revenue Opportunities
The platform also opens up sponsorship opportunities that didn’t exist before: personalized visibility, promoted vendor listings, and engagement-based tiers. How that develops depends on your fair’s approach, and it’s a good topic to cover in a first conversation.
Part of the Whole Platform
Sponsor reporting draws on the same visitor analytics as the rest of your fair app (the map, the schedule and vendor search), so every sponsor placement is measured where fairgoers actually saw it.
Frequently Asked Questions
How do we show fair sponsors their return on investment?
Each sponsor gets its own engagement report showing its visibility and how visitors interacted with its presence in the fair app: numbers you can put on the table at renewal instead of “we think it went well.”
When do sponsors get their reports?
As soon as the fair wraps up. Generate each sponsor’s report from the Portal while the event is still fresh for both of you.
Is sponsor reporting an add-on?
No. Sponsor placements and per-sponsor reports are included at every fair size, with no limit on the number of sponsors.
Ready to give your sponsors data they can see?
Start a Conversation