Fair Analytics & Visitor Data

Know what visitors are doing on the grounds — not just that they’re there.

What Gets Measured

Every interaction on your fair’s branded map generates analytics — tied entirely to your event, not aggregated across unrelated locations. You see what vendors visitors search for, which sponsors they engage with, how they navigate the grounds, and what schedule items they check.

This is direct measurement from every visitor who uses the platform — not extrapolated from small samples or passive device tracking.

Real-Time, During the Event

Analytics are live while the event is running. You can see platform adoption, active visitors, trending searches, and engagement patterns as they happen — not days or weeks later.

This gives your team actionable data during the event itself, not just in retrospect.

Post-Event Reports

Reports are available as soon as the event ends. Your fair receives a comprehensive report covering:

• Visitor engagement and platform adoption
• Vendor search and navigation activity
• Sponsor visibility and interaction data
• Navigation patterns and wayfinding usage
• Schedule engagement and timing trends
• Fairgoer feedback captured while the experience is fresh

Sponsors also receive their own custom reports tailored to their investment, so they can see the value firsthand.

How This Differs from Geo-Analytical Platforms

Geo-analytical platforms focus on who might be coming — estimating attendance, mapping where visitors come from, and informing marketing decisions. On the grounds, they offer broad estimates with no visitor-level detail.

Yubigo measures what happens while they’re there: the what and why, not just the where. Visitors choose to engage. Nothing is tracked before or after.

Privacy by Design

Geo-analytical platforms collect location data from fairgoers’ phones. Yubigo doesn’t. Visitors choose to engage by scanning a QR code. Nothing is tracked before or after. All analytics are tied to your event and nothing else.