Fair Analytics & Visitor Data

Know what visitors are doing on the grounds, not just that they’re there.

What Gets Measured

Every interaction on your fair’s branded map generates analytics, tied entirely to your event, not aggregated across unrelated locations. You see what vendors visitors search for, which sponsors they engage with, how they navigate the grounds, and what schedule items they check.

This is direct measurement from every visitor who uses the platform, not extrapolated from small samples or passive device tracking.

Real-Time, During the Event

Analytics are live while the event is running. You can see platform adoption, active visitors, trending searches, and engagement patterns as they happen, not days or weeks later.

This gives your team actionable data during the event itself, not just in retrospect.

Post-Event Reports

Generate your report from the Portal as soon as the fair wraps up, not weeks later. It covers:

• Visitor engagement and platform adoption
• Vendor search and navigation activity
• Sponsor visibility and interaction data
• Navigation patterns and wayfinding usage
• Schedule engagement and timing trends
• Visitor survey results: Net Promoter Score, overall experience, group size and how visitors heard about the fair

You can also generate a report for each sponsor to hand over, so they can see the value firsthand.

How This Differs from Geo-Analytical Platforms

Geo-analytical platforms focus on who might be coming: estimating attendance, mapping where visitors come from, and informing marketing decisions. On the grounds, they offer broad estimates with no visitor-level detail.

Yubigo measures what happens while they’re there: the what and why, not just the where. Visitors choose to engage, and nothing is measured outside your fair’s app.

Privacy by Design

Geo-analytical platforms collect location data from fairgoers’ phones whether or not they ever chose to engage. Yubigo uses a visitor’s location only with their permission and only while your fair app is open, never in the background. Visitors choose to engage by scanning a QR code, and we only measure what people do inside your fair’s app, while planning and on the grounds. All analytics are tied to your event and nothing else.

Weather Alongside Your Numbers

Attendance follows the weather. Your dashboard shows current conditions, the forecast and recent history, and the post-event report records each day’s weather next to your visitor numbers, so a slow afternoon has an explanation your board can see. Visitors get the same data as forecasts and severe-weather alerts.

For the full list of what’s measured and how, see fair visitor analytics and privacy-first fair analytics.

Frequently Asked Questions