Privacy-First Fair Analytics

You can understand how your grounds get used without tracking a single fairgoer’s phone. Insight and privacy aren’t a trade—off here.

The Two Ways to Measure a Crowd

There are broadly two ways to learn how people move through an event. One is to watch their phones: seed the grounds with Bluetooth beacons and Wi-Fi sensors that listen for the wireless addresses every phone broadcasts, then estimate position and dwell from signal strength. It runs silently, on everyone in range, whether or not they ever asked to be measured.

The other is to measure what people choose to do in an experience they opened themselves. That’s Yubigo. A fairgoer scans the QR code on your signage, the interactive map opens on their phone with no app to download, and every search, route, and interaction becomes an anonymous signal — because they engaged, not because they were surveilled.

Passive Tracking Is a Losing Bet — on Both Counts

Watching phones was always a hard thing to defend to attendees. It has now also become a hard thing to rely on. Phones fight back: both Apple and Google rotate randomized wireless addresses precisely to stop this kind of tracking — iOS since version 14, Android since version 10, and newer releases changing the address on nearly every connection. The industry that installs beacons is itself moving toward software-first measurement.

So passive tracking lands in the worst quadrant: it’s the approach fairgoers object to and the approach that grows less accurate every OS update. First-party, opt-in measurement doesn’t decay that way — because it never depended on a phone quietly giving itself away.

What “Privacy-First” Means in Practice

• No phone sniffing — no beacons, no Wi-Fi monitors, no capturing the addresses devices broadcast
• Opt-in by design — scanning the QR and opening the map is the consent; nothing is measured before or after
• Anonymous — no account, no email, no name; just in-experience interactions
• No background location — the map isn’t a tracker running in a pocket after someone walks away
• Event-scoped — the data informs your fair and your sponsors, never sold or pooled across unrelated venues
• Not for advertising — it measures your event, it doesn’t feed an ad profile

Why This Matters for a Community Fair

A fair runs on local trust. Fairgoers are more aware than ever of how their phones get tracked, and both expectations and privacy regulations are tightening. An analytics approach that never surveils attendees isn’t just the ethical choice — it removes a liability, and it lets you hand your board and sponsors real engagement numbers you can stand behind. See what those numbers look like on the fair visitor analytics page, or the platform overview for fairs.

Frequently Asked Questions